
Luma Ray3-a reasoning generative video model with studio grade HDR, physics aware motion, trajectory doodle control.
Ray3 introduces visual reasoning to generative video AI, enabling consistent characters, coherent action, and cause‑and‑effect sequences. With physics and spatial understanding, Luma ray3 produces realistic motion, scene continuity, and object interactions - ideal for cinematic text‑to‑video, storyboard‑to‑video, and prompt‑to‑video production.

Designed for studio‑grade HDR, Luma ray3 outputs rich contrast, dynamic highlights, and true‑to‑life color. Whether your pipeline starts with text-to-image prompts, image-to-video references, or direct text-to-video prompts, Ray3 delivers cinematic quality suitable for brand ads, trailers, and social content.

With trajectory doodles, you can sketch motion paths and block action directly over a frame or reference image, giving precise control over camera movement and subject trajectories. This makes Luma ray3 uniquely strong for image-to-video enhancements, shot planning, and controllable prompt-to-video storytelling.

Ray3’s understanding of identity and layout helps maintain character appearance, scene geography, and temporal continuity across shots. That reliability boosts results for text-to-video, image-to-video, and mixed prompt workflows in professional pipelines.

Filmmakers and studios
Cinematic text-to-video previsualization, storyboards from text-to-image prompts, and image-to-video look tests with HDR and physics-aware motion.
Advertising and brand marketers
High‑impact generative video ads from prompt-to-video workflows, consistent character styling, and controllable trajectories for product hero shots.
Game and animation teams
Previz and concept sequences using text-to-video and image-to-video; maintain spatial consistency and coherent action for gameplay teasers and cutscenes.
Social media creators and YouTubers
Faster iterations for shorts and reels; upgrade to HDR quality with on‑brand looks guided by text-to-image mood boards.
Educators and e‑learning producers
Explain complex concepts with physics‑aware animations and consistent visuals generated from text-to-video prompts and reference images.
Product designers and UX teams
Prototype motion design, micro‑interactions, and explainer clips by combining text-to-image references with controlled image-to-video motion paths.
Alicia Park, Creative Director
Ray3’s reasoning and studio‑grade HDR gave our prompt‑to‑video campaign a cinematic polish.
Marco Ruiz, Film Previz Lead
Trajectory doodles made action scenes predictable and precise - huge for text-to-video previsualization.
Priya N., Head of Content
Integrated with Adobe Firefly, we moved from concept to final faster without leaving our creative stack.
Leon Wu, Animation Supervisor
From text-to-image look boards to image-to-video finals, Ray3 kept characters consistent.
Sandra Kim,Social Video Producer
Our social team shipped more cinematic shorts with fewer reshoots.
Jacob Ellis, Post Supervisor
Ray3’s spatial understanding improved continuity across cuts.
Luma ray3 (Ray3) is a reasoning generative video model featuring studio-grade HDR, physics/spatial understanding, and trajectory doodles for motion control.
Ray3 emphasizes visual reasoning and physics-aware motion for coherent action, consistent characters, and cinematic HDR output, improving reliability in text-to-video and image-to-video workflows.
Yes. You can create videos directly from text prompts or enhance visuals via image-to-video using reference images, mood boards, or frames derived from text-to-image prompts.
Yes. Draw paths to guide subject or camera movement, improving spatial consistency, physics-aware interactions, and shot planning in prompt-to-video projects.
Yes. Recent announcements indicate Ray3 is available via the Adobe Firefly app, making it easier to integrate reasoning video generation into existing creative pipelines.
Ray3 supports high‑fidelity, studio‑grade HDR output suitable for post-production. Export options depend on your chosen platform workflow; check your editor/VFX pipeline for supported formats and color settings.
Adobe Firefly integration Use Luma ray3 directly in Adobe Firefly to streamline prompt writing, reference management, and export. This integration helps teams keep brand assets, prompts, and outputs in one creative environment.

Creative workflows Combine text-to-image mood boards with image-to-video references and motion control via trajectory doodles to previsualize scenes, iterate quickly, and finalize HDR‑grade shots.


